Web Survey Bibliography
The paper discusses web-based data collection in the broader content of one of the most challenging market-research-tasks, the volumetric forecast for new concepts.
Decisions about new concepts based solely on information gathered in a typical concept test run the risk of ignoring critical factors of success. The total size of the potential market (the interested universe), the expected awareness and distribution level, fixed and variable costs per unit and the repurchase rate after initial trial are crucial information for determining the economic success of a new product. A volumetric forecast estimates the total sales and the revenue in a certain time period after launch and incorporates both survey and external data.
A volumetric forecast faces two major challenges regardless of the data collection method:
1. Predicting the awareness level based on planned marketing actions
2. Ensuring the representativeness of the sample for the interested universe
The awareness level is mathematically modelled as a function of the reach of a marketing campaign: Information regarding reach is provided by media planning and is defined as the probability of exposure to marketing based on spending levels and targeting. The mathematical model takes into account reach from a variety of sources including in-store promotion, couponing and sampling.
Representativeness of the sample for the interested universe is obtained by propensity weighting. Propensity weighting controls for subtle differences between target population and members of an online access panel that do not result from obvious sociodemographic characteristics that are normally controlled in a quotation sample. In a combined representative CATI and panel-based online survey the probability of membership to the online access panel is estimated using a logistic regression incorporating a variety of questions about attitudes towards the internet. Afterwards the online sample is weighted according to the representative distribution of the propensity scores which indicate panel affinity.
The proposed paper describes the challenges and solutions in the volumetric forecast based on online access panels and demonstrates the general appropriateness of the method.
Conference homepage (abstract)
Web survey bibliography (4086)
- Comments on the Articles (2) - A Failure to Communicate; 2009; Tucker, C.
- Reply to Fahimi et al Comments; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Zero Banks: Coverage Error in List Assisted RDD Samples; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- Combining Data from Probability and Non-Probability Samples Using Pseudo-Weights; 2009; Elliott, M. R.
- Respondent-Oriented Interaction Design Reduces Item Nonresponse in Internet Surveys; 2009; Kaczmirek, L.
- Panel Discussion: Does Mixed Mode Help Us Increase Response Rates?; 2009; Kaczmirek, L.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- The Collected Works of Robert M. Groves, 6 Book Set (Wiley Series in Survey Methodology); 2009; Groves, R. M.
- Complex Surveys: A Guide to Analysis Using R (Wiley Series in Survey Methodology); 2009; Lumley, T. S.
- Applied Survey Methods: A Statistical Perspective (Wiley Series in Survey Methodology); 2009; Bethlehem, J.
- Increasing the use of e-consultation in primary care: Results of an online survey among non-users of...; 2009; Nijland, N., van Gemert-Pijnen, J. E. W. C., Boer, H., Steehouder, M. F., Seydel, E. R.
- Web-based survey attracted age-biased sample with more severe illness than paper-based survey; 2009; Klovning, A., Sandvik, H., Hunskaar, S.
- How To Get Paid Taking Surveys In Your Spare Time!; 2009; Magwood, R.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Disability and Self-Management Practices of People with Bipolar Disorder: A Web-Based Survey ; 2009; Depp, C. A., Stricker, J. L., Zagorsky, D., Goodale, L. C., Eyler, L. T., Patterson, T. L., Lebowitz...
- Social Attitude Differences between Internet Users and Non-users; 2009; Robinson, J. P., Martin, S. P.
- Online Election Surveys: Keeping the Voters Honest? ; 2009; Gibson, R., McAllister, I.
- A recipe for effective participation rates for web-based surveys ; 2009; Bennett, L., Nair, C. S.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Data Collection online: Can do, must (not) do, Should do; 2009; Diesner, J., Gadeib, A., Lüttschwager, F., Sassinot-Uny, L.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Usability of Mobile Surveys; 2009; Tarkus, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Mixed Methods in Online Research; Conceptualisation and Future Research Agenda; 2009; Koller, M., Sinitsa, E.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Informal Learning in Virtual Communities. Individual Practice between Information Retrieval, Observation...; 2009; Kahnwald, N.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in Japan; 2009; Kobayashi, T.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.